Google Ads (formerly known as AdWords) is an amazing platform which can quickly lead to a steady generation of revenue. Google Ads allows to advertise on many different platforms including Google Display Network (GDN), Search and Youtube.
In most cases, Google Ads can be applied in some shape or form to provide awareness, lead generation, local search advertising and more.
Google at the moment has quite an impressive signup offer, ask about the $100 free signup bonus.
For the best result I recommend using a combination of social media and Google Ads for a digital strategy.